Serigraph’s personalized, web-based marketplace (also known as ezPOP™) can make quick work of creating, managing, tracking, and reporting P-O-P campaigns for central marketing teams. With a full suite of features available – like franchise shopping, secure credit card purchasing, and single sign-on – Serigraph makes it “ez” to get consistent, correct P-O-P in-store and on-time no matter who orders.
In the modern retail era, store footprints, services, products, and pricing have become less uniform and more customized to local markets and customers. With no two stores the same, marketers have their hands (and spreadsheets) full of complex data. Serigraph’s profile building tools turns that data into a high-functioning asset, enabling accuracy and speed in ordering – whether by the corporate team or the owners/franchisees themselves.
National promotions can be created easily and opt-in or replacement parts can be ordered directly based on need.
The feature most-used within Serigraph’s “ezPOP™” marketplace is reporting. Our system integrates with shipping providers, Serigraph’s fulfillment operation, and every one of our customer’s store/restaurant locations to provide simple, clear reporting to manage, monitor, and measure your promotion from start to finish.